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We would like to share our knowledge and experience with you and hope our blogs help you find an ideal employee or secure your dream job.

  1. How to Develop a Social Media Policy

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    A social media policy, whether it’s a two-page document or a frequently-updated web page, will be the code of conduct that sets the standard for everything the people related to your company share and say on social media. With the increasing use of social media in both our business and personal lives, it is more important than ever for companies to protect their reputation.

    It is a potentially overwhelming process with many things to take into consideration; from legal matters to employees’ perceptions of privacy. There are certain best practices to keep in mind when drafting your company’s social media policy: it should be comprehensive, without being too broad, and must be readily understood by all employees.

    Here are our top tips on how to develop a social media policy:

    Key Points

    • Work out a policy:An employer should set out in writing what it regards as acceptable behaviour, in the use of social media at work and what is not acceptable.
      It should also give clear guidelines for employees on what they can and cannot say about the organisation.
    • Draw a line between private and work lives:An employer should be clear throughout its policy in making a distinction between business and private use of social media. If it allows limited private use in the workplace, or in any way connected with the organisation, it should be clear what this actually means in practice.
    • Advantages:The benefits of a social media policy can include helping an employer to protect itself against liability for the actions of its workers and line managers to manage performance effectively.
    • Be ready to adapt:A policy can have many benefits, but an employer should make sure it is written in a way that can accommodate alterations, so it keeps pace with the continuing evolution of social media.

    What should the social media policy cover?

    • Network security: To avoid viruses and malware, most organisations will have controls on the downloading of software. Technical security features, such as firewalls, will usually be managed by the IT department or Managed Service Provider.
    • Acceptable behaviour and use of –

    Internet and emails: If personal use is allowed, state what is allowed.

    Smart phones and hand-held devices: Employers need to regularly review and update their policies to cover the new and evolving ways for accessing social media.

    Social networking sites: Employees should regularly check the privacy settings on their social networking profiles, as they can change.

    Social media and data protection

    • An employer should cross-reference its social media policy to its bullying and harassment policy.
    • Blogging and tweeting: If an employee is representing the company online, set appropriate rules for what information they may disclose and the range of opinions they may express. Bring to their attention relevant legislation on copyright and public interest disclosure.
    • Business objectives: As well as setting clear rules on behaviour, many employers are integrating the use of social media tools into their business strategy. Social networking can be used internally to encourage employee engagement with the organisation, and externally to help promote the organisation’s brand and reputation.
    • Disciplinary procedures: An employer should try to apply the same standards of conduct in online matters, as it would in offline issues.
    • To help an organisation respond reasonably, the employer should consider the nature of the comments made and their likely impact on the organisation. It would help if the employer gives examples of what might be classed as ‘defamation’ and the penalties it would impose. Further, the employer should be clear in outlining what is regarded as confidential in the organisation.

    How to communicate your social media policy

    • Consult:An employer should talk with their employees in determining what will be in the policy. This will help ensure it is fair and it will also help make it relevant to the organisation’s needs. For example, if your employees handle sensitive and confidential information on members of the public, the policy will need to reflect this.
    • Use of social media:A high proportion of employees do not know if their employer has a policy on internet use. Technology is evolving so quickly that many policies soon become out of date, so they need to be reviewed regularly. Social media channels can be an effective way for an employer to raise awareness of its policy and any changes.
    • New staff:An employer’s induction programme is a good way to make clear to new starters the boundaries for use of the internet. Each organisation will have its own culture and standards of ‘acceptable behaviour’, but it is best to be clear about these from the beginning.

    Legal considerations

    • The Human Rights Act 1998 gives a ‘right to respect for private and family life, home and correspondence‘.
    • The Data Protection Act 1988 covers how information about employees and job applicants can be collected, handled and used.
    • General Data Protection Regulation (GDPR).
  2. How You Use Facebook Could Damage Your Career

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    Social Media.  Isn’t it wonderful?   We are all so connected and up-to-date with the minutia of each other’s personal lives.  Indeed, every aspect of our lives can be played out on Facebook.  Every waking thought that we have we can share, the very minute we have it.  Thus, the good, the bad and the ugly – are out there and all available for the world to see at the press of a button.

    Whilst you might comfort yourself that you are aware of the privacy settings on Facebook have you ever considered how your profile and your posts might negatively impact upon your job and career prospects?  At Trapeze we are very mindful of the impact that a negative profile can have on current and prospective employers and so highlight some of the issues for you to consider:

    Be aware that when applying for a job by email, some prospective employers may use your email address to run an email plug-in such as Rapportive.  This search facility pulls all social media related information registered against your email account.  This means that prospective employers can gain access to your data.  Data that you have shared on social media platforms such as Facebook is therefore automatically sent to them.   This allows them to build a better picture of you as a person and prospective employee and can thus can seriously impact upon your future employment potential.

    Locking down your privacy settings is essential whether you are currently happy at work or looking to change jobs.  Last year saw a switch to graph search.  This means that your profile is not automatically hidden.  We’d urge you to create a list of your co-workers so that you can exclude them from any controversial posts and can’t access anything which your friends might tag you in.

    Whilst it may seem as though we are stating the obvious it never ceases to amaze us or our employing Clients…how many people continue to up-date their Facebook profile when they are off sick!  Even more so those who chose to spend time abroad to aid their recovery!  Even if the GP has sanctioned such a trip it won’t impress your boss or that co-worker who’s envious of you and just waiting for you to put a foot wrong.  We’d strongly advise against selfies of you topping up that all-over tan or celebrating your holiday by downing copious amounts of Ouzo whilst dancing to Zorba the Greek on the tops of the local taverna’s tables!  We’d urge you to leave your profile alone, whilst off sick.  Even regular posts of just how very sick you are could be easily mis-construed!  It’s a bit like liking every post you see on Facebook. It gives the impression that whatever you are doing, off sick or not, that you are not really ill or if at home, that you aren’t focused on much else, apart from social media.

    In fact, we’d advise you to strongly re-consider adding your boss or co-workers as friends on Facebook, however much you may feel that you all get along and are one happy family.

    In addition, making comments about your boss or colleagues or entering any disputes they find themselves in even on a personal level – is an absolute no-no.  However well-judged you may feel your comments are they can be negatively construed by current or future employers.  Complaining about work or colleagues on line is also a no-no as future employers will not want you to do the same to them.

    You should also stay off Facebook during working hours.  Looking deep into your lap whilst carrying out a task will only alert the boss to the fact that you aren’t focused and are looking at your phone.

    If you have any concerns with regard to your own employment or promotional prospects due to your profile on Facebook or other social media platforms and are applying for a job through Trapeze then do ask our advice. We can work with you to sharpen up your image, which may just help make that difference you require to land you that dream job.

     

    Are you looking for a new job? Contact us at hello@trapezerecruitment.co.uk and like our Facebook page to receive regular new job alerts.

     

    Are you an organisation looking for a new recruitment company? Contact us at hello@trapezerecruitment.co.uk.

  3. Social Media Hints & Tips

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    Social media is the best way for promoting your business and gaining a trusted audience online. However, it’s not as simple as creating an account on Instagram or Facebook. You need to invest time to get your audience engaged and interested in what you have to say. Simply speaking, to know what to do and what to avoid is essential for your social media to work.

    Here are some social media mistakes that you should definitely stay away from:

    Underestimating the work involved: Creating an account on every social platform my not take long; but managing them all will. Before you create an account, answer this question: Do you have the time and resources to manage all your existing social media platforms, to share content on a regular basis and to keep your community engaged? Being realistic when evaluating your time and resources ensures that you can be successful on every social platform you choose to use.

    Managing your own social media is not a nine to five job; you need to be present when your audience are. If you don’t have a dedicated social media manager and you are managing your own social media, you will need to take charge of content creation and monitoring of your social media feeds. This is no easy task, so ensure you put in the work if you want to get real results.

    Not engaging with your audience: The failure to listen to or engage with your audience in a timely manner can be detrimental to your business. If your followers ask questions, post comments or share positive or negative feedback, you need to respond. While people appreciate you are not awake 24/7, it’s vital to respond to all questions and feedback in a timely manner.

    Provide boring content: Content should be engaging, friendly and interesting. Providing your audience with boring, generic content is only going to send them elsewhere. Your key objective should be to get their attention and to stimulate engagement, and you will never be able to achieve this with boring content. Don’t know what type of content to share or where to find it? Simple; ask your audience!

    Too many mentions and not enough value: If you are constantly promoting your brand without actually engaging with your audience, you might as stop now. While self-promotion is great when you are launching a new product, or promoting a special offer, there needs to be a balance between interesting content and marketing.

    Need some advice? Follow the 80/20 rule: 80% interesting content-engagement and 20% promotion. It’s the first one that will get your audience interested in what you have to say.

    Failing to plan: Some people can make the mistake of believing that because they are on social media, they will go viral. For that to happen, you first need to create a reason for that. You will build your audiences trust through great content and maybe one day, you will go viral.

    By creating a social media calendar where you decide what to post, when and where, you can plan out your social media. Whatever your objectives are; to get more sales, to sell or to increase brand awareness, make sure you plan your content with them in mind. If you don’t set any objectives, how can you possibly measure the results?

    Losing enthusiasm: One of the worst things you can do is to lose enthusiasm after a strong start. Many businesses have high expectations at the beginning, hoping that they will get thousands of followers in a few days or weeks or that their content will become viral overnight. Then, when they see that it doesn’t happen as quickly as they want it to, they lose focus. What businesses don’t realise is that if your enthusiasm fades, the momentum will also fade away. Stay focused with your social media and the results will be worth it!

     

    Are you looking for a new job? Contact us at hello@trapezerecruitment.co.uk and like our Facebook page to receive regular new job alerts.

    Are you an organisation looking for a new recruitment company? Contact us at hello@trapezerecruitment.co.uk.

  4. Top 100 Instagram Hashtags

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    If you want to utilise Instagram to its full potential, it is important to know what the most popular hashtags are and how to use them. Here are the top 100 Instagram hashtags (in no particular order) that can be used to make your photos visible to a greater number of people who search for popular hashtags:

    1. love
    2. instagood
    3. photooftheday
    4. tbt
    5. cute
    6. beautiful
    7. me
    8. followme
    9. happy
    10. follow
    11. fashion
    12. selfie
    13. picoftheday
    14. like4like
    15. girl
    16. tagsforlikes
    17. instadaily
    18. friends
    19. summer
    20. fun
    21. smile
    22. igers
    23. instalike
    24. likeforlike
    25. repost
    26. food
    27. instamood
    28. follow4follow
    29. art
    30. style
    31. amazing
    32. family
    33. nature
    34. nofilter
    35. life
    36. instagram
    37. vscocam
    38. followforfollow
    39. fitness
    40. swag
    41. sun
    42. f4f
    43. l4l
    44. beauty
    45. pretty
    46. music
    47. sky
    48. beach
    49. hair
    50. photo
    51. lol
    52. vsco
    53. cool
    54. dog
    55. girls
    56. travel
    57. party
    58. sunset
    59. تصويري
    60. iphoneonly
    61. night
    62. webstagram
    63. funny
    64. baby
    65. cat
    66. foodporn
    67. ootd
    68. followback
    69. makeup
    70. hot
    71. instasize
    72. instapic
    73. my
    74. iphonesia
    75. black
    76. instacool
    77. pink
    78. instafollow
    79. blue
    80. yummy
    81. instalove
    82. model
    83. healthy
    84. likes
    85. igdaily
    86. photography
    87. gym
    88. wcw
    89. red
    90. work
    91. awesome
    92. motivation
    93. sweet
    94. nice
    95. birthday
    96. new
    97. eyes
    98. all_shots
    99. throwback
    100. blackandwhite

     

    You can follow us on Instagram here.

  5. 5 Top Tips for Blogging Beginners

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    There are so many benefits to writing a blog for your business or organisation. Blogging should now be part of the everyday marketing activities, providing much wanted content for consumers. The fact is if you don’t blog, your competitors will be and probably are already.

    Here are our 5 top tips for blogging beginners:

    1. Get ideas from your existing customers: Your existing customers are the perfect people to get ideas from. It could be answering questions they have asked or fantastic feedback they have left about a staff member; there’s two ideas already! Your existing customers are marketing gold.
    2. Understand your audience: The people who follow you on social media, follow you for a reason. Understanding your audience and what they want from you is the key to growing your audience.
    3. Create amazing ‘call to actions’: A call to action (usually abbreviated as CTA) is an image or line of text that prompts your visitors to act. It is, quite literally, a ‘call’ to take an ‘action.’ The action you want people to take could be anything from downloading an eBook, sign up for a webinar, get a coupon, attend an event, the list is endless! A call to action can be placed anywhere within your marketing; on your website, in an eBook, in an email, or at the end of a blog post.
    4. Be consistent: Once you start blogging, being consistent is important. Be realistic with your schedule; it could be once a week, once a month or once a day. Most organisations tend to post one blog post a week. Once you start blogging, don’t stop!
    5. Be true to your voice: Your blog posts should be written, with the personality of your organisation or business. Asking staff members and volunteers to write blog posts is a good idea; they live and breathe your organisation every day!

     

    Are you looking for a new job? Contact us at hello@trapezerecruitment.co.uk and like our Facebook page to receive regular new job alerts.

    Are you an organisation looking for a new recruitment company? Contact us at hello@trapezerecruitment.co.uk.

  6. Facebook Boost Post Q&A

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    Being a business owner has its challenges and social media is one of them! Here’s our beginners guide to Facebook Boost Posting:

    A Boosted Post, in simple terms, allows your content to be seen by more people and more importantly, the right people. From as little as around £4, you can target specific age groups, areas and much more. It gives your content a boost, like a rocket shooting into space! The sky is literally the limit!

    If you haven’t seen the ‘Boost Post’ button on Facebook posts, it is in the lower-bottom right hand corner. Once you have posted on Facebook, you can boost any post from your Facebook page (not on a personal profile), by simply clicking on the ‘Boost Post’ button. We have used the below post of ours, as an example to show you.

    Want to find out more? We’re so glad you asked! Here are the most popular Q&A’s for Boosted Posts on Facebook:

    What kinds of posts can I boost on my Facebook page?

    You can boost most posts you create on your page, including status updates, photos, videos and offers. Boosted posts will appear higher in the News Feed to help more people see them. They may also appear on Instagram. Keep in mind that boosted posts must follow Facebook’s Advertising Policies.

    How do I boost a post from my page?

    1. Go to a post you have created and then click Boost Post in the lower right hand corner.
    2. Choose your audience and budget based on how many people you want to reach on Facebook and Instagram and also, how long you’d like your boost to run. You can also change your payment method.
    3. Click Boost Post.
    4. Ta-dah!

    How much does it cost to boost a post?

    The cost to boost a post depends on how many people you want to reach on Facebook and Instagram. To see different budget options, go to your post and click Boost Post. In the box below Total Budget, you can choose one of the budgets that appears or you can click Choose Your Own to set a custom budget.

    Who can create boosted page posts?

    Anybody who manages the Facebook page. People who manage pages can also give someone else access to their advertising account by making them an administrator, so they can create boosted page posts.

    Who can see my boosted page posts?

    You can choose who to target for your boosted page posts. When you boost your post, you can target your content to people who like your page, people who like your page and their friends, or people you choose through targeting. If you choose people through targeting, you can target based on location, interests, age and more.

    How long will my boosted post run for?

    You can select the number of days you want your boosted post to run. When you boost a post from your page, go to Duration and choose to run the boost for up to 7 days.

    My boosted post wasn’t approved. Will it still cost me anything?

    No, boosted posts that are not approved will not accrue any additional charges from that point. Bear in mind, that a boosted post may have charges from before it was reviewed. That’s because the boosted post was running before it was reviewed.

    Can I boost a post that contains a photo album?

    Of course, here’s how!

    1. Go to your timeline and find the post that contains the album you created.
    2. In the bottom-right corner of the post, click Boost Post.
    3. Fill in the details of your promotion and click Boost.

    Where can I see how a boosted page post is performing?

    You can view insights for your boosted post when you go to your Page > click the Promotions tab.

    You will then be able to view a summary of all promotions created from your page, as well as manage, edit or pause promotions from your page. At the bottom of your boosted post, you can see the total number of people who have seen your post. You can hover over or click this number to see the following breakdown:

    Organic Reach: The number of people who have seen your post in News Feed or on your page’s Timeline

    Paid Reach: The number of people who have seen your post through your boosted post targeting.

    Can I edit a boosted post on my page?

    Of course, here’s how!

    1. Go to your Page and locate the boosted post.
    2. Click in the top-right corner and select Edit Post.
    3. Edit your post’s text and click Done Editing.

    How do I stop boosting a page post?

    You can either pause or delete your boost. Pausing allows you to resume your boosted post later, while deleting removes the boost altogether from Facebook and Instagram. Deleting your boosted post doesn’t delete your original post.

     

    Did you find this information useful? Download or print out our PDF; it may come in handy! Facebook Boost Post Q&A PDF

    Visit Facebook here to get started on your boosted posts.