Here at Trapeze Recruitment, we love a game of golf! So much so, we even sponsored a tee at St Augustines Golf Club in Cliffsend, Ramsgate.
Golf can be an extremely effective networking tool. There’s a very popular saying ‘it’s not what you know, but who you know’ and a golf course is a great place to get to know someone.
Forming a business relationship takes time. No one likes a hard sell. Loyalty goes a long way so starting and maintaining trust and communication with potential clients is essential for business success. Inviting someone to a game of golf is a great way to secure an opportunity to get to know someone you might be interested in doing business with in the future. Once you’re out on the golf course, you will find that golf courses are seemingly tailor-made to allow for that type of relationship building to occur.
Even if you don’t play a full round or just nine holes, you are guaranteed at least a couple hours. Golf is a game that involves a lot of downtime, so it affords plenty of opportunity for quality conversation. So, take the time to get to know the person.
You don’t have to be a good golfer to make a good impression. How you carry yourself while you play is far more important than how well you actually play. If you’re a great golfer, don’t let on that you’re aware that you’re a great golfer. And if you’re a terrible golfer, so be it! The qualities that people value in the business world should be displayed on the golf course, rather than how well you play.
You will have at least a couple hours with your golf partner, so don’t rush into talking about business. One of the major advantages of networking through golfing is that it gives you the chance to get to know business colleagues on a personal level. Even if you have an important business opportunity to discuss, wait until the round is winding down to bring it up. Making your golf partner feel uncomfortable all afternoon is exactly the opposite of what you should be doing with such a great networking opportunity!
“Golf is the closet game to the game we call life. You get bad breaks from good shots; you get good breaks from bad shots. But you have to play the ball where it lies.” (Bobby Jones)
If you would like to network with a difference and have a game of golf with Jo at Trapeze Recruitment, call 01843 210011 to arrange a time.