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  1. How to Develop a Social Media Policy

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    A social media policy, whether it’s a two-page document or a frequently-updated web page, will be the code of conduct that sets the standard for everything the people related to your company share and say on social media. With the increasing use of social media in both our business and personal lives, it is more important than ever for companies to protect their reputation.

    It is a potentially overwhelming process with many things to take into consideration; from legal matters to employees’ perceptions of privacy. There are certain best practices to keep in mind when drafting your company’s social media policy: it should be comprehensive, without being too broad, and must be readily understood by all employees.

    Here are our top tips on how to develop a social media policy:

    Key Points

    • Work out a policy:An employer should set out in writing what it regards as acceptable behaviour, in the use of social media at work and what is not acceptable.
      It should also give clear guidelines for employees on what they can and cannot say about the organisation.
    • Draw a line between private and work lives:An employer should be clear throughout its policy in making a distinction between business and private use of social media. If it allows limited private use in the workplace, or in any way connected with the organisation, it should be clear what this actually means in practice.
    • Advantages:The benefits of a social media policy can include helping an employer to protect itself against liability for the actions of its workers and line managers to manage performance effectively.
    • Be ready to adapt:A policy can have many benefits, but an employer should make sure it is written in a way that can accommodate alterations, so it keeps pace with the continuing evolution of social media.

    What should the social media policy cover?

    • Network security: To avoid viruses and malware, most organisations will have controls on the downloading of software. Technical security features, such as firewalls, will usually be managed by the IT department or Managed Service Provider.
    • Acceptable behaviour and use of –

    Internet and emails: If personal use is allowed, state what is allowed.

    Smart phones and hand-held devices: Employers need to regularly review and update their policies to cover the new and evolving ways for accessing social media.

    Social networking sites: Employees should regularly check the privacy settings on their social networking profiles, as they can change.

    Social media and data protection

    • An employer should cross-reference its social media policy to its bullying and harassment policy.
    • Blogging and tweeting: If an employee is representing the company online, set appropriate rules for what information they may disclose and the range of opinions they may express. Bring to their attention relevant legislation on copyright and public interest disclosure.
    • Business objectives: As well as setting clear rules on behaviour, many employers are integrating the use of social media tools into their business strategy. Social networking can be used internally to encourage employee engagement with the organisation, and externally to help promote the organisation’s brand and reputation.
    • Disciplinary procedures: An employer should try to apply the same standards of conduct in online matters, as it would in offline issues.
    • To help an organisation respond reasonably, the employer should consider the nature of the comments made and their likely impact on the organisation. It would help if the employer gives examples of what might be classed as ‘defamation’ and the penalties it would impose. Further, the employer should be clear in outlining what is regarded as confidential in the organisation.

    How to communicate your social media policy

    • Consult:An employer should talk with their employees in determining what will be in the policy. This will help ensure it is fair and it will also help make it relevant to the organisation’s needs. For example, if your employees handle sensitive and confidential information on members of the public, the policy will need to reflect this.
    • Use of social media:A high proportion of employees do not know if their employer has a policy on internet use. Technology is evolving so quickly that many policies soon become out of date, so they need to be reviewed regularly. Social media channels can be an effective way for an employer to raise awareness of its policy and any changes.
    • New staff:An employer’s induction programme is a good way to make clear to new starters the boundaries for use of the internet. Each organisation will have its own culture and standards of ‘acceptable behaviour’, but it is best to be clear about these from the beginning.

    Legal considerations

    • The Human Rights Act 1998 gives a ‘right to respect for private and family life, home and correspondence‘.
    • The Data Protection Act 1988 covers how information about employees and job applicants can be collected, handled and used.
    • General Data Protection Regulation (GDPR).
  2. How to Build Relationships with Influencers; Part Two

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    Did you miss Part One? You can read it here!

    How can I develop an overall influencer strategy? As with everything in marketing, you need to have a clear objective for your influencer marketing efforts. You need to create clear, measurable goal, with realistic results.

    For example, you could aim to connect with five different, relevant businesses within six months, that you would like to partner with. You could create a piece of useful, interesting and engaging content that attracts 1,000 new visitors to your website; everyone loves a good read! Especially influencers! Showing your commitment and passion will be a top brownie point for influencers; providing value is absolute gold!

    Something to bear in mind; your exact strategy will depend on the type of business you own, your general marketing aims, and the type of influencer you are targeting. If you are new to this, developing a tiered approach for connecting with influencers is a good start. It can be a real challenge to get the attention of the key influencers, but if you post often and provide great content, which will show you are knowledgeable, then you will be noticed.

    Can I connect with influencers? Of course! It requires time and research, but if you want to connect with influencers, this is a fantastic way of building trust.

    Sending an email or picking up the phone can work, but contacting people in this way is always better if they have an idea of who you are. Also, their time is precious, as is yours, so making sure you have a plan is essential for when you do connect with them.

    You can use social media to start building influencer relationships before you are ready to launch a campaign. Follow them on Twitter, Instagram, LinkedIn and Facebook; answer their questions, help them with their problems and share their content. By proving value, you are building relationships on trust; and that is key. When you need advice with an influencer campaign, they will already know who you are, and they will gladly help; because they trust you and you provide value!

    It is always possible to meet potential influencers in person; by attending events and conferences. Networking is a fantastic way to meet new people and build relationships, and influencers go to networking events. Attending conferences is a great way to keep up to date with the business world and industry leaders, and to meet influencers. When you get the opportunity to meet an influencer, make sure the value you are offering them is immediately clear. Our time is precious!

    How can I measure my results? What you measure and how will depend on what you are aiming to achieve. If it is possible to measure something that is relevant to a marketing campaign, then you should measure it.

    Some examples of things you should include are:

    • The number of links to, and mentions of, your website you generated
    • The amount of traffic from the links you gained, and the number of sales that resulted
    • The number of social media mentions your campaign gained
    • The number of meaningful influencer relationships you have created

     

    What’s next? The next step is to analyse your results and see what you can do better next time. This should be the case with all your marketing efforts.

    Did you receive any feedback on your content? If so, go over it and work out what improvements can be made for your next piece of content. Did it take you longer than anticipated to connect with influencers? If so, you may want to spend more time connecting and building relationships.

    No matter how well, or not so well a marketing campaign went, it is always possible to improve things for next time. That’s the joy of marketing; it evolves and becomes something better. Look at the data you have gathered from your website including analytics, your interactions with influencers on social media and use it to make sure your next marketing campaign is even better!

     

    Are you looking for a new job? Contact us at hello@trapezerecruitment.co.uk and like our Facebook page to receive regular new job alerts.

    Are you an organisation looking for a new recruitment company? Contact us at hello@trapezerecruitment.co.uk.

  3. How to Build Relationships with Influencers; Part One

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    If you are running a business, the chances are you are trying to attract more customers to your website. Maybe you are already well established, and have existing methods of attracting customers, such as pay per click advertising. Or you may have just started your business and are considering as many marketing techniques as possible.

    Whatever your position, building relationships with influencers is an absolute must. Influencers are called influencers for a reason, and they are huge in the business world. Here are the basics of why influencers matter and to how you can build relationships with them:

    What are influencers? Influencers are people who already have the attention of the audience you are trying to reach with your product or service. They will have a strong following of people, who are interested in what they are promoting. There are influencers in all sectors; from social media, marketing, retail, fashion, travel, recruitment…the list is endless!

    If they can connect you with the people you are trying to reach, then they are an influencer. Angelina Jolie, J K Rowling, Oprah Winfrey, Richard Branson, Tony Robins and Bill Gates are huge influencers; however, influencers don’t have to be famous. Influencers can be business owners, entrepreneurs, CEOs, fashion designers, food critics, authors, chefs, bloggers, marketers; again, the list is endless. The point is, their followers value them for what they provide and that is why they are an influencer.

    How can I understand my target audience and why does it matter? As a business owner, to understand the kinds of people who make up these groups, and what makes them tick is essential. This can seem like an impossible mission, but whatever your product or service is, there is a target market for it.

    The key is to build up a comprehensive understanding of your potential customers. The way to do this is through developing customer personas. Creating customer personas is a great idea, as they allow you to build up a generalised profile of each type of potential customer you might expect to do business with. This way, you can get a good overview of how you should be marketing your product or service.

    These personas will help you with all your marketing, not just influencer marketing. Once you have developed your personas, you can use them to start understanding the type of influencers you should be targeting.

    What should I look for in a potential influencer? By creating your personas, you may have already uncovered some potential influencers. For example, if you discovered that your potential customers are likely to buy a certain product, then anyone who promotes that product is an influencer you should be interested in. You can use tools like Buzzstream to search relevant key phrases and uncover people with a popular social media presence.

    You may be wondering why these people would actually want to promote your businesses. Influencers are passionate about what they promote and that’s the key. You can’t buy passion and passion sells, because the person promoting it believes in it. Understanding how your business can provide a mutually beneficial opportunity to these influencers will be a key part of your marketing efforts. Just remember, anything is possible!

    See Part Two of this blog next week!

     

    Are you looking for a new job? Contact us at hello@trapezerecruitment.co.uk and like our Facebook page to receive regular new job alerts.

    Are you an organisation looking for a new recruitment company? Contact us at hello@trapezerecruitment.co.uk.

  4. Social Media Hints & Tips

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    Social media is the best way for promoting your business and gaining a trusted audience online. However, it’s not as simple as creating an account on Instagram or Facebook. You need to invest time to get your audience engaged and interested in what you have to say. Simply speaking, to know what to do and what to avoid is essential for your social media to work.

    Here are some social media mistakes that you should definitely stay away from:

    Underestimating the work involved: Creating an account on every social platform my not take long; but managing them all will. Before you create an account, answer this question: Do you have the time and resources to manage all your existing social media platforms, to share content on a regular basis and to keep your community engaged? Being realistic when evaluating your time and resources ensures that you can be successful on every social platform you choose to use.

    Managing your own social media is not a nine to five job; you need to be present when your audience are. If you don’t have a dedicated social media manager and you are managing your own social media, you will need to take charge of content creation and monitoring of your social media feeds. This is no easy task, so ensure you put in the work if you want to get real results.

    Not engaging with your audience: The failure to listen to or engage with your audience in a timely manner can be detrimental to your business. If your followers ask questions, post comments or share positive or negative feedback, you need to respond. While people appreciate you are not awake 24/7, it’s vital to respond to all questions and feedback in a timely manner.

    Provide boring content: Content should be engaging, friendly and interesting. Providing your audience with boring, generic content is only going to send them elsewhere. Your key objective should be to get their attention and to stimulate engagement, and you will never be able to achieve this with boring content. Don’t know what type of content to share or where to find it? Simple; ask your audience!

    Too many mentions and not enough value: If you are constantly promoting your brand without actually engaging with your audience, you might as stop now. While self-promotion is great when you are launching a new product, or promoting a special offer, there needs to be a balance between interesting content and marketing.

    Need some advice? Follow the 80/20 rule: 80% interesting content-engagement and 20% promotion. It’s the first one that will get your audience interested in what you have to say.

    Failing to plan: Some people can make the mistake of believing that because they are on social media, they will go viral. For that to happen, you first need to create a reason for that. You will build your audiences trust through great content and maybe one day, you will go viral.

    By creating a social media calendar where you decide what to post, when and where, you can plan out your social media. Whatever your objectives are; to get more sales, to sell or to increase brand awareness, make sure you plan your content with them in mind. If you don’t set any objectives, how can you possibly measure the results?

    Losing enthusiasm: One of the worst things you can do is to lose enthusiasm after a strong start. Many businesses have high expectations at the beginning, hoping that they will get thousands of followers in a few days or weeks or that their content will become viral overnight. Then, when they see that it doesn’t happen as quickly as they want it to, they lose focus. What businesses don’t realise is that if your enthusiasm fades, the momentum will also fade away. Stay focused with your social media and the results will be worth it!

     

    Are you looking for a new job? Contact us at hello@trapezerecruitment.co.uk and like our Facebook page to receive regular new job alerts.

    Are you an organisation looking for a new recruitment company? Contact us at hello@trapezerecruitment.co.uk.

  5. Top 100 Instagram Hashtags

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    If you want to utilise Instagram to its full potential, it is important to know what the most popular hashtags are and how to use them. Here are the top 100 Instagram hashtags (in no particular order) that can be used to make your photos visible to a greater number of people who search for popular hashtags:

    1. love
    2. instagood
    3. photooftheday
    4. tbt
    5. cute
    6. beautiful
    7. me
    8. followme
    9. happy
    10. follow
    11. fashion
    12. selfie
    13. picoftheday
    14. like4like
    15. girl
    16. tagsforlikes
    17. instadaily
    18. friends
    19. summer
    20. fun
    21. smile
    22. igers
    23. instalike
    24. likeforlike
    25. repost
    26. food
    27. instamood
    28. follow4follow
    29. art
    30. style
    31. amazing
    32. family
    33. nature
    34. nofilter
    35. life
    36. instagram
    37. vscocam
    38. followforfollow
    39. fitness
    40. swag
    41. sun
    42. f4f
    43. l4l
    44. beauty
    45. pretty
    46. music
    47. sky
    48. beach
    49. hair
    50. photo
    51. lol
    52. vsco
    53. cool
    54. dog
    55. girls
    56. travel
    57. party
    58. sunset
    59. تصويري
    60. iphoneonly
    61. night
    62. webstagram
    63. funny
    64. baby
    65. cat
    66. foodporn
    67. ootd
    68. followback
    69. makeup
    70. hot
    71. instasize
    72. instapic
    73. my
    74. iphonesia
    75. black
    76. instacool
    77. pink
    78. instafollow
    79. blue
    80. yummy
    81. instalove
    82. model
    83. healthy
    84. likes
    85. igdaily
    86. photography
    87. gym
    88. wcw
    89. red
    90. work
    91. awesome
    92. motivation
    93. sweet
    94. nice
    95. birthday
    96. new
    97. eyes
    98. all_shots
    99. throwback
    100. blackandwhite

     

    You can follow us on Instagram here.

  6. 5 Top Tips for Blogging Beginners

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    There are so many benefits to writing a blog for your business or organisation. Blogging should now be part of the everyday marketing activities, providing much wanted content for consumers. The fact is if you don’t blog, your competitors will be and probably are already.

    Here are our 5 top tips for blogging beginners:

    1. Get ideas from your existing customers: Your existing customers are the perfect people to get ideas from. It could be answering questions they have asked or fantastic feedback they have left about a staff member; there’s two ideas already! Your existing customers are marketing gold.
    2. Understand your audience: The people who follow you on social media, follow you for a reason. Understanding your audience and what they want from you is the key to growing your audience.
    3. Create amazing ‘call to actions’: A call to action (usually abbreviated as CTA) is an image or line of text that prompts your visitors to act. It is, quite literally, a ‘call’ to take an ‘action.’ The action you want people to take could be anything from downloading an eBook, sign up for a webinar, get a coupon, attend an event, the list is endless! A call to action can be placed anywhere within your marketing; on your website, in an eBook, in an email, or at the end of a blog post.
    4. Be consistent: Once you start blogging, being consistent is important. Be realistic with your schedule; it could be once a week, once a month or once a day. Most organisations tend to post one blog post a week. Once you start blogging, don’t stop!
    5. Be true to your voice: Your blog posts should be written, with the personality of your organisation or business. Asking staff members and volunteers to write blog posts is a good idea; they live and breathe your organisation every day!

     

    Are you looking for a new job? Contact us at hello@trapezerecruitment.co.uk and like our Facebook page to receive regular new job alerts.

    Are you an organisation looking for a new recruitment company? Contact us at hello@trapezerecruitment.co.uk.

  7. Beginners Guide to SEO Q&A

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    Being a business owner has its challenges and Search Engine Optimisation (SEO) is one of them! Here’s our beginners guide to Search Engine Optimisation (SEO):

    What is Search Engine Optimisation (SEO)?

    SEO is a marketing tactic focused on growing visibility in organic, also known as non-paid search engine results. SEO combines both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO; from the words on your page, to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

    SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too. These principles essentially go together.

    Why does my website need SEO?

    Most web traffic is driven by the major commercial search engines, such as Google. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is a fact, whether your site provides content, services, products, information, or just about anything else.

    Search engines are unique in that they provide targeted searches for what people looking for. If search engines cannot find your site, or add your content to their databases, you may miss out on incredible opportunities to drive traffic to your website.

    Search queries; the words that users type into the search box, carry extraordinary value. Experience has shown that search engine traffic can make or break an organisation’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.

    Why can’t the search engines figure out my site without SEO?

    Search engines are incredibly clever, but they still need help. The major search engines, such as Google, are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can potentially bury your site deep in the search results, where visibility is minimal.

    In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will find it much quicker. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

    Can I do SEO for myself?

    The world of SEO is complex, but most people can easily understand the basics. Even a small amount of knowledge can make a big difference. Free SEO education is widely available online; combine this with a little practice and you are well on your way to becoming an SEO novice!

    However, depending on your time commitment, your willingness to learn and the complexity of your website, you may decide you need an expert to take care of things for you.

     

    Did you find this information useful? Download or print out our PDF – it may come in handy! Beginners Guide to SEO Q&A PDF

    Are you looking for a new job? Contact us at hello@trapezerecruitment.co.uk and like our Facebook page to receive regular new job alerts.

    Are you an organisation looking for a new recruitment company? Contact us at hello@trapezerecruitment.co.uk.

  8. Facebook Boost Post Q&A

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    Being a business owner has its challenges and social media is one of them! Here’s our beginners guide to Facebook Boost Posting:

    A Boosted Post, in simple terms, allows your content to be seen by more people and more importantly, the right people. From as little as around £4, you can target specific age groups, areas and much more. It gives your content a boost, like a rocket shooting into space! The sky is literally the limit!

    If you haven’t seen the ‘Boost Post’ button on Facebook posts, it is in the lower-bottom right hand corner. Once you have posted on Facebook, you can boost any post from your Facebook page (not on a personal profile), by simply clicking on the ‘Boost Post’ button. We have used the below post of ours, as an example to show you.

    Want to find out more? We’re so glad you asked! Here are the most popular Q&A’s for Boosted Posts on Facebook:

    What kinds of posts can I boost on my Facebook page?

    You can boost most posts you create on your page, including status updates, photos, videos and offers. Boosted posts will appear higher in the News Feed to help more people see them. They may also appear on Instagram. Keep in mind that boosted posts must follow Facebook’s Advertising Policies.

    How do I boost a post from my page?

    1. Go to a post you have created and then click Boost Post in the lower right hand corner.
    2. Choose your audience and budget based on how many people you want to reach on Facebook and Instagram and also, how long you’d like your boost to run. You can also change your payment method.
    3. Click Boost Post.
    4. Ta-dah!

    How much does it cost to boost a post?

    The cost to boost a post depends on how many people you want to reach on Facebook and Instagram. To see different budget options, go to your post and click Boost Post. In the box below Total Budget, you can choose one of the budgets that appears or you can click Choose Your Own to set a custom budget.

    Who can create boosted page posts?

    Anybody who manages the Facebook page. People who manage pages can also give someone else access to their advertising account by making them an administrator, so they can create boosted page posts.

    Who can see my boosted page posts?

    You can choose who to target for your boosted page posts. When you boost your post, you can target your content to people who like your page, people who like your page and their friends, or people you choose through targeting. If you choose people through targeting, you can target based on location, interests, age and more.

    How long will my boosted post run for?

    You can select the number of days you want your boosted post to run. When you boost a post from your page, go to Duration and choose to run the boost for up to 7 days.

    My boosted post wasn’t approved. Will it still cost me anything?

    No, boosted posts that are not approved will not accrue any additional charges from that point. Bear in mind, that a boosted post may have charges from before it was reviewed. That’s because the boosted post was running before it was reviewed.

    Can I boost a post that contains a photo album?

    Of course, here’s how!

    1. Go to your timeline and find the post that contains the album you created.
    2. In the bottom-right corner of the post, click Boost Post.
    3. Fill in the details of your promotion and click Boost.

    Where can I see how a boosted page post is performing?

    You can view insights for your boosted post when you go to your Page > click the Promotions tab.

    You will then be able to view a summary of all promotions created from your page, as well as manage, edit or pause promotions from your page. At the bottom of your boosted post, you can see the total number of people who have seen your post. You can hover over or click this number to see the following breakdown:

    Organic Reach: The number of people who have seen your post in News Feed or on your page’s Timeline

    Paid Reach: The number of people who have seen your post through your boosted post targeting.

    Can I edit a boosted post on my page?

    Of course, here’s how!

    1. Go to your Page and locate the boosted post.
    2. Click in the top-right corner and select Edit Post.
    3. Edit your post’s text and click Done Editing.

    How do I stop boosting a page post?

    You can either pause or delete your boost. Pausing allows you to resume your boosted post later, while deleting removes the boost altogether from Facebook and Instagram. Deleting your boosted post doesn’t delete your original post.

     

    Did you find this information useful? Download or print out our PDF; it may come in handy! Facebook Boost Post Q&A PDF

    Visit Facebook here to get started on your boosted posts.

  9. New Data Protection Rules for UK Businesses

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    As a business owner, we understand that you have enough to think about. Whether you run a small, local business or a large business with a fantastic turnover, business owners need to keep up to date with new rules and procedures.

    Data protection rules across the United Kingdom and Europe are set to change. If you run a small business and collect personal data from customers, then you need to know what’s happening.

    The new set of rules is called the General Data Protection Regulation (GDPR) and it comes into play on the 25th May, 2018. Described as, “the biggest change to data protection law for a generation,” every small business must be up to date with this.

    Many people are asking a very relevant question; what will these new rules mean for the way small businesses approach their online marketing? For sending marketing emails to promote their business?

    An Overview of Data Protection

    The aim of data protection laws is to stop non-regulated businesses misusing personal information and to make sure that businesses keep private information secure. Personal information can be anything from someone’s name, to their credit card number or other financial data.

    Some examples of misuse include selling email addresses to spammers or sending unsolicited marketing material. Simply speaking, if your business collects personal information (which most businesses do) and misuses that information, or fails to keep it secure, then you could face a fine.

    How will the new rules change the way my business does online marketing?

    The aim of the General Data Protection Regulation (GDPR) is to introduce a standard set of data protection rules across the European Union. In the United Kingdom, we already have a reasonably strict set of data protection rules in place. This means that small businesses that comply with existing legislation will not have to change a huge amount to make sure they comply with the new rules.

    However, there are a couple of important changes which you will need to take into consideration, especially if you use the personal data you collect to send marketing messages to people. If you want to market your business to someone using their personal information, then you need to get complete permission from each person. For online marketing, that means asking users to tick a box, indicting they are happy to be sent marketing messages from you.

    In the past, some businesses may have used a pre-ticked box and asked people to untick it if they didn’t want to receive marketing messages, but under the new rules this will not be allowed. If any disputes arise about whether someone has opted in to receive marketing messages, it will be down to your business to prove that they did. Ensure you keep a record of all the people who opted in to receive marketing messages. People who you contact will also have the right to ask you to delete any data you hold on them (regardless of whether that data is used for marketing), so consider this when updating your records.

    What about my existing marketing lists?

    If you are already marketing to people who actively opted in to receive messages from you, then you don’t have to ask them to opt in again when the new rules come into force. However, if they didn’t actively opt in, you will need to get complete consent from them, to continue sending messages. It is a good idea to be safe rather than sorry here and make sure you have this consent on record, before GDPR takes effect.

    Can I send marketing messages without permission?

    Yes, but they must be considered for a legitimate use. Marketing messages are allowed, only if they are considered a legitimate use of the data your business holds.

    For it to be considered a legitimate use, there must be a clear relationship between your business and the person you send marketing messages to. For example, existing customers would except to hear from you. They may have recently purchased a product from you or they may have an account with you.

    To ensure you are adhering to the new rules, it is best to obtain complete consent wherever possible.

    What about physical marketing messages?

    If you are sending out things like letters or special offers to people, then the General Data Protection Rules (GDPR) will also apply to this kind of marketing too.

    What about Brexit?

    The General Data Protection Regulation (GDPR) will come into play in May, 2018. This is at least one year before the Brexit process is complete. That means whatever happens, there is a period where UK firms must comply with the new rules. It is also possible that the United Kingdom will decide to keep the new GDPR rules, even after Brexit happens.

     

    “If your organisation can’t demonstrate that good data protection is a cornerstone of your business policy and practices, you’re leaving your organisation open to enforcement action that can damage both public reputation and bank balance. But there’s a carrot here as well as a stick: get data protection right, and you can see a real business benefit.” Information Commisioner, Elizabeth Denham.

     

    The General Data Protection Regulation (GDPR) is a huge topic, so you can find out all the information you need here on the Information Commissioner’s Office website.

    You can read the ‘12 Steps to Prepare for GDPR’ here. This has an updated and more focused guidance on the need to prepare for the new data protection rules which will take place from May 2018.