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We would like to share our knowledge and experience with you and hope our blogs help you find an ideal employee or secure your dream job.

  1. How You Use Facebook Could Damage Your Career

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    Social Media.  Isn’t it wonderful?   We are all so connected and up-to-date with the minutia of each other’s personal lives.  Indeed, every aspect of our lives can be played out on Facebook.  Every waking thought that we have we can share, the very minute we have it.  Thus, the good, the bad and the ugly – are out there and all available for the world to see at the press of a button.

    Whilst you might comfort yourself that you are aware of the privacy settings on Facebook have you ever considered how your profile and your posts might negatively impact upon your job and career prospects?  At Trapeze we are very mindful of the impact that a negative profile can have on current and prospective employers and so highlight some of the issues for you to consider:

    Be aware that when applying for a job by email, some prospective employers may use your email address to run an email plug-in such as Rapportive.  This search facility pulls all social media related information registered against your email account.  This means that prospective employers can gain access to your data.  Data that you have shared on social media platforms such as Facebook is therefore automatically sent to them.   This allows them to build a better picture of you as a person and prospective employee and can thus can seriously impact upon your future employment potential.

    Locking down your privacy settings is essential whether you are currently happy at work or looking to change jobs.  Last year saw a switch to graph search.  This means that your profile is not automatically hidden.  We’d urge you to create a list of your co-workers so that you can exclude them from any controversial posts and can’t access anything which your friends might tag you in.

    Whilst it may seem as though we are stating the obvious it never ceases to amaze us or our employing Clients…how many people continue to up-date their Facebook profile when they are off sick!  Even more so those who chose to spend time abroad to aid their recovery!  Even if the GP has sanctioned such a trip it won’t impress your boss or that co-worker who’s envious of you and just waiting for you to put a foot wrong.  We’d strongly advise against selfies of you topping up that all-over tan or celebrating your holiday by downing copious amounts of Ouzo whilst dancing to Zorba the Greek on the tops of the local taverna’s tables!  We’d urge you to leave your profile alone, whilst off sick.  Even regular posts of just how very sick you are could be easily mis-construed!  It’s a bit like liking every post you see on Facebook. It gives the impression that whatever you are doing, off sick or not, that you are not really ill or if at home, that you aren’t focused on much else, apart from social media.

    In fact, we’d advise you to strongly re-consider adding your boss or co-workers as friends on Facebook, however much you may feel that you all get along and are one happy family.

    In addition, making comments about your boss or colleagues or entering any disputes they find themselves in even on a personal level – is an absolute no-no.  However well-judged you may feel your comments are they can be negatively construed by current or future employers.  Complaining about work or colleagues on line is also a no-no as future employers will not want you to do the same to them.

    You should also stay off Facebook during working hours.  Looking deep into your lap whilst carrying out a task will only alert the boss to the fact that you aren’t focused and are looking at your phone.

    If you have any concerns with regard to your own employment or promotional prospects due to your profile on Facebook or other social media platforms and are applying for a job through Trapeze then do ask our advice. We can work with you to sharpen up your image, which may just help make that difference you require to land you that dream job.

     

    Are you looking for a new job? Contact us at hello@trapezerecruitment.co.uk and like our Facebook page to receive regular new job alerts.

     

    Are you an organisation looking for a new recruitment company? Contact us at hello@trapezerecruitment.co.uk.

  2. Facebook Boost Post Q&A

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    Being a business owner has its challenges and social media is one of them! Here’s our beginners guide to Facebook Boost Posting:

    A Boosted Post, in simple terms, allows your content to be seen by more people and more importantly, the right people. From as little as around £4, you can target specific age groups, areas and much more. It gives your content a boost, like a rocket shooting into space! The sky is literally the limit!

    If you haven’t seen the ‘Boost Post’ button on Facebook posts, it is in the lower-bottom right hand corner. Once you have posted on Facebook, you can boost any post from your Facebook page (not on a personal profile), by simply clicking on the ‘Boost Post’ button. We have used the below post of ours, as an example to show you.

    Want to find out more? We’re so glad you asked! Here are the most popular Q&A’s for Boosted Posts on Facebook:

    What kinds of posts can I boost on my Facebook page?

    You can boost most posts you create on your page, including status updates, photos, videos and offers. Boosted posts will appear higher in the News Feed to help more people see them. They may also appear on Instagram. Keep in mind that boosted posts must follow Facebook’s Advertising Policies.

    How do I boost a post from my page?

    1. Go to a post you have created and then click Boost Post in the lower right hand corner.
    2. Choose your audience and budget based on how many people you want to reach on Facebook and Instagram and also, how long you’d like your boost to run. You can also change your payment method.
    3. Click Boost Post.
    4. Ta-dah!

    How much does it cost to boost a post?

    The cost to boost a post depends on how many people you want to reach on Facebook and Instagram. To see different budget options, go to your post and click Boost Post. In the box below Total Budget, you can choose one of the budgets that appears or you can click Choose Your Own to set a custom budget.

    Who can create boosted page posts?

    Anybody who manages the Facebook page. People who manage pages can also give someone else access to their advertising account by making them an administrator, so they can create boosted page posts.

    Who can see my boosted page posts?

    You can choose who to target for your boosted page posts. When you boost your post, you can target your content to people who like your page, people who like your page and their friends, or people you choose through targeting. If you choose people through targeting, you can target based on location, interests, age and more.

    How long will my boosted post run for?

    You can select the number of days you want your boosted post to run. When you boost a post from your page, go to Duration and choose to run the boost for up to 7 days.

    My boosted post wasn’t approved. Will it still cost me anything?

    No, boosted posts that are not approved will not accrue any additional charges from that point. Bear in mind, that a boosted post may have charges from before it was reviewed. That’s because the boosted post was running before it was reviewed.

    Can I boost a post that contains a photo album?

    Of course, here’s how!

    1. Go to your timeline and find the post that contains the album you created.
    2. In the bottom-right corner of the post, click Boost Post.
    3. Fill in the details of your promotion and click Boost.

    Where can I see how a boosted page post is performing?

    You can view insights for your boosted post when you go to your Page > click the Promotions tab.

    You will then be able to view a summary of all promotions created from your page, as well as manage, edit or pause promotions from your page. At the bottom of your boosted post, you can see the total number of people who have seen your post. You can hover over or click this number to see the following breakdown:

    Organic Reach: The number of people who have seen your post in News Feed or on your page’s Timeline

    Paid Reach: The number of people who have seen your post through your boosted post targeting.

    Can I edit a boosted post on my page?

    Of course, here’s how!

    1. Go to your Page and locate the boosted post.
    2. Click in the top-right corner and select Edit Post.
    3. Edit your post’s text and click Done Editing.

    How do I stop boosting a page post?

    You can either pause or delete your boost. Pausing allows you to resume your boosted post later, while deleting removes the boost altogether from Facebook and Instagram. Deleting your boosted post doesn’t delete your original post.

     

    Did you find this information useful? Download or print out our PDF; it may come in handy! Facebook Boost Post Q&A PDF

    Visit Facebook here to get started on your boosted posts.