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We would like to share our knowledge and experience with you and hope our blogs help you find an ideal employee or secure your dream job.

  1. Candidate Testimonial: Thank You Madeleine!

    We love hearing from candidates who have been placed successfully. Here is a wonderful candidate testimonial from Madeleine:

    “I cannot thank Jo at Trapeze Recruitment enough for helping me to find a new job role. She never gave up on me and was constantly keeping me updated with any new vacancies that matched my skills set.  Jo has been very honest and never gave up on me. What sets her apart from other recruiters is her professionalism and her passion for the industry.”

    Thanks so much Madeleine and we wish you all the luck in the world!

     

    Are you looking for a new job? Contact us at hello@trapezerecruitment.co.uk and like our Facebook page to receive regular new job alerts.

     

    Are you an organisation looking for a new recruitment company? Contact us at hello@trapezerecruitment.co.uk.

  2. How You Use Facebook Could Damage Your Career

    Social Media.  Isn’t it wonderful?   We are all so connected and up-to-date with the minutia of each other’s personal lives.  Indeed, every aspect of our lives can be played out on Facebook.  Every waking thought that we have we can share, the very minute we have it.  Thus, the good, the bad and the ugly – are out there and all available for the world to see at the press of a button.

    Whilst you might comfort yourself that you are aware of the privacy settings on Facebook have you ever considered how your profile and your posts might negatively impact upon your job and career prospects?  At Trapeze we are very mindful of the impact that a negative profile can have on current and prospective employers and so highlight some of the issues for you to consider:

    Be aware that when applying for a job by email, some prospective employers may use your email address to run an email plug-in such as Rapportive.  This search facility pulls all social media related information registered against your email account.  This means that prospective employers can gain access to your data.  Data that you have shared on social media platforms such as Facebook is therefore automatically sent to them.   This allows them to build a better picture of you as a person and prospective employee and can thus can seriously impact upon your future employment potential.

    Locking down your privacy settings is essential whether you are currently happy at work or looking to change jobs.  Last year saw a switch to graph search.  This means that your profile is not automatically hidden.  We’d urge you to create a list of your co-workers so that you can exclude them from any controversial posts and can’t access anything which your friends might tag you in.

    Whilst it may seem as though we are stating the obvious it never ceases to amaze us or our employing Clients…how many people continue to up-date their Facebook profile when they are off sick!  Even more so those who chose to spend time abroad to aid their recovery!  Even if the GP has sanctioned such a trip it won’t impress your boss or that co-worker who’s envious of you and just waiting for you to put a foot wrong.  We’d strongly advise against selfies of you topping up that all-over tan or celebrating your holiday by downing copious amounts of Ouzo whilst dancing to Zorba the Greek on the tops of the local taverna’s tables!  We’d urge you to leave your profile alone, whilst off sick.  Even regular posts of just how very sick you are could be easily mis-construed!  It’s a bit like liking every post you see on Facebook. It gives the impression that whatever you are doing, off sick or not, that you are not really ill or if at home, that you aren’t focused on much else, apart from social media.

    In fact, we’d advise you to strongly re-consider adding your boss or co-workers as friends on Facebook, however much you may feel that you all get along and are one happy family.

    In addition, making comments about your boss or colleagues or entering any disputes they find themselves in even on a personal level – is an absolute no-no.  However well-judged you may feel your comments are they can be negatively construed by current or future employers.  Complaining about work or colleagues on line is also a no-no as future employers will not want you to do the same to them.

    You should also stay off Facebook during working hours.  Looking deep into your lap whilst carrying out a task will only alert the boss to the fact that you aren’t focused and are looking at your phone.

    If you have any concerns with regard to your own employment or promotional prospects due to your profile on Facebook or other social media platforms and are applying for a job through Trapeze then do ask our advice. We can work with you to sharpen up your image, which may just help make that difference you require to land you that dream job.

     

    Are you looking for a new job? Contact us at hello@trapezerecruitment.co.uk and like our Facebook page to receive regular new job alerts.

     

    Are you an organisation looking for a new recruitment company? Contact us at hello@trapezerecruitment.co.uk.

  3. Attracting the Right Candidates

    There is a definite art to successful recruiting and the devil is in the detail from the off. If you are to attract the right applicants for any given role, then it is imperative that proper attention is paid to the formulating/designing the recruitment advertisement.

    At Trapeze we understand the pitfalls of using generic advertising templates. Instead we take time with our employers to get to the very crux of what they are seeking from a candidate, what the job description entails and to iron out the detail to be true to the companies we represent. In turn this ensures that we target the attention of a wider audience of specifically qualified and suitable job seekers.  In addition, our advertising is optimized for the way that people search for jobs today, ensuring we obtain sufficient interest in the jobs being offered.

    Here are just some of the issues we carefully consider on our behalf:

    Attention Grabbing:  We like to open with an attention-grabbing statement or paragraph.

    Targeting:  We use key wording or specific terms which relate to the main aspects of the job to maximise the chances of hooking the interest of a suitable candidate.

    Being Open: Every organisation we work with has a special or unique feature and this is something we like to promote in the job content through to the preparation for the interview.   Promoting a particular company’s benefits for instance, may be key to attracting the personnel.

    Aware of Trends: By keeping a keen eye on the market and all aspects of recruitment, to include our competitors, we keep abreast of key or trend phrases in searches relating to specific jobs/roles.  Many companies lose the opportunity to recruit well because they are unaware of trends.  This inside knowledge is crucial in ensuring that your advertisement reaches a wider audience, giving us the opportunity to select only the best candidates for your consideration.

    We Don’t Exaggerate, Make Dishonest Statements or Use Jargon: It is as important to know what information to exclude from an advertisement as it is to know what information to include.  We believe in keeping advertising “real”.  We don’t use words such as global development when your company may operate in this country/county only.

    Our Test:  We do not become complacent.  We are always looking to experiment and challenge recruitment and advertising assumptions and methodologies to achieve better results and draw a wider audience.

    At the heart of our work is our relationship with you and a bond of trust.

     

    Are you looking for a new job? Contact us at hello@trapezerecruitment.co.uk and like our Facebook page to receive regular new job alerts.

     

    Are you an organisation looking for a new recruitment company? Contact us at hello@trapezerecruitment.co.uk.

  4. Modern Leadership for the Modern Workplace

    With a new type of employee emerging into the workplace, it requires a new type of leadership style to engage and motivate. Are you keeping up?

    Kent Recruitment Bureau and Trapeze Recruitment Services collaborated on an afternoon event, hosted on Thursday 22nd March at Discovery Park in Sandwich. The event was a networking forum and a great opportunity to meet like minded business professionals, as well as explore the attitudes of a professional modern business.

    The guest speaker for the day was Adam Henderson; Writer, TEDx Speaker and Organisational Development Consultant. Adam spoke about the how the rules of the modern workplace are changing and how business leaders can react & shape the culture of their business moving forward.

    We would like to take this opportunity to thank everyone that came and made it such a successful afternoon!

  5. How to Build Relationships with Influencers; Part Two

    Did you miss Part One? You can read it here!

    How can I develop an overall influencer strategy? As with everything in marketing, you need to have a clear objective for your influencer marketing efforts. You need to create clear, measurable goal, with realistic results.

    For example, you could aim to connect with five different, relevant businesses within six months, that you would like to partner with. You could create a piece of useful, interesting and engaging content that attracts 1,000 new visitors to your website; everyone loves a good read! Especially influencers! Showing your commitment and passion will be a top brownie point for influencers; providing value is absolute gold!

    Something to bear in mind; your exact strategy will depend on the type of business you own, your general marketing aims, and the type of influencer you are targeting. If you are new to this, developing a tiered approach for connecting with influencers is a good start. It can be a real challenge to get the attention of the key influencers, but if you post often and provide great content, which will show you are knowledgeable, then you will be noticed.

    Can I connect with influencers? Of course! It requires time and research, but if you want to connect with influencers, this is a fantastic way of building trust.

    Sending an email or picking up the phone can work, but contacting people in this way is always better if they have an idea of who you are. Also, their time is precious, as is yours, so making sure you have a plan is essential for when you do connect with them.

    You can use social media to start building influencer relationships before you are ready to launch a campaign. Follow them on Twitter, Instagram, LinkedIn and Facebook; answer their questions, help them with their problems and share their content. By proving value, you are building relationships on trust; and that is key. When you need advice with an influencer campaign, they will already know who you are, and they will gladly help; because they trust you and you provide value!

    It is always possible to meet potential influencers in person; by attending events and conferences. Networking is a fantastic way to meet new people and build relationships, and influencers go to networking events. Attending conferences is a great way to keep up to date with the business world and industry leaders, and to meet influencers. When you get the opportunity to meet an influencer, make sure the value you are offering them is immediately clear. Our time is precious!

    How can I measure my results? What you measure and how will depend on what you are aiming to achieve. If it is possible to measure something that is relevant to a marketing campaign, then you should measure it.

    Some examples of things you should include are:

    • The number of links to, and mentions of, your website you generated
    • The amount of traffic from the links you gained, and the number of sales that resulted
    • The number of social media mentions your campaign gained
    • The number of meaningful influencer relationships you have created

     

    What’s next? The next step is to analyse your results and see what you can do better next time. This should be the case with all your marketing efforts.

    Did you receive any feedback on your content? If so, go over it and work out what improvements can be made for your next piece of content. Did it take you longer than anticipated to connect with influencers? If so, you may want to spend more time connecting and building relationships.

    No matter how well, or not so well a marketing campaign went, it is always possible to improve things for next time. That’s the joy of marketing; it evolves and becomes something better. Look at the data you have gathered from your website including analytics, your interactions with influencers on social media and use it to make sure your next marketing campaign is even better!

     

    Are you looking for a new job? Contact us at hello@trapezerecruitment.co.uk and like our Facebook page to receive regular new job alerts.

    Are you an organisation looking for a new recruitment company? Contact us at hello@trapezerecruitment.co.uk.

  6. How to Build Relationships with Influencers; Part One

    If you are running a business, the chances are you are trying to attract more customers to your website. Maybe you are already well established, and have existing methods of attracting customers, such as pay per click advertising. Or you may have just started your business and are considering as many marketing techniques as possible.

    Whatever your position, building relationships with influencers is an absolute must. Influencers are called influencers for a reason, and they are huge in the business world. Here are the basics of why influencers matter and to how you can build relationships with them:

    What are influencers? Influencers are people who already have the attention of the audience you are trying to reach with your product or service. They will have a strong following of people, who are interested in what they are promoting. There are influencers in all sectors; from social media, marketing, retail, fashion, travel, recruitment…the list is endless!

    If they can connect you with the people you are trying to reach, then they are an influencer. Angelina Jolie, J K Rowling, Oprah Winfrey, Richard Branson, Tony Robins and Bill Gates are huge influencers; however, influencers don’t have to be famous. Influencers can be business owners, entrepreneurs, CEOs, fashion designers, food critics, authors, chefs, bloggers, marketers; again, the list is endless. The point is, their followers value them for what they provide and that is why they are an influencer.

    How can I understand my target audience and why does it matter? As a business owner, to understand the kinds of people who make up these groups, and what makes them tick is essential. This can seem like an impossible mission, but whatever your product or service is, there is a target market for it.

    The key is to build up a comprehensive understanding of your potential customers. The way to do this is through developing customer personas. Creating customer personas is a great idea, as they allow you to build up a generalised profile of each type of potential customer you might expect to do business with. This way, you can get a good overview of how you should be marketing your product or service.

    These personas will help you with all your marketing, not just influencer marketing. Once you have developed your personas, you can use them to start understanding the type of influencers you should be targeting.

    What should I look for in a potential influencer? By creating your personas, you may have already uncovered some potential influencers. For example, if you discovered that your potential customers are likely to buy a certain product, then anyone who promotes that product is an influencer you should be interested in. You can use tools like Buzzstream to search relevant key phrases and uncover people with a popular social media presence.

    You may be wondering why these people would actually want to promote your businesses. Influencers are passionate about what they promote and that’s the key. You can’t buy passion and passion sells, because the person promoting it believes in it. Understanding how your business can provide a mutually beneficial opportunity to these influencers will be a key part of your marketing efforts. Just remember, anything is possible!

    See Part Two of this blog next week!

     

    Are you looking for a new job? Contact us at hello@trapezerecruitment.co.uk and like our Facebook page to receive regular new job alerts.

    Are you an organisation looking for a new recruitment company? Contact us at hello@trapezerecruitment.co.uk.

  7. Social Media Hints & Tips

    Social media is the best way for promoting your business and gaining a trusted audience online. However, it’s not as simple as creating an account on Instagram or Facebook. You need to invest time to get your audience engaged and interested in what you have to say. Simply speaking, to know what to do and what to avoid is essential for your social media to work.

    Here are some social media mistakes that you should definitely stay away from:

    Underestimating the work involved: Creating an account on every social platform my not take long; but managing them all will. Before you create an account, answer this question: Do you have the time and resources to manage all your existing social media platforms, to share content on a regular basis and to keep your community engaged? Being realistic when evaluating your time and resources ensures that you can be successful on every social platform you choose to use.

    Managing your own social media is not a nine to five job; you need to be present when your audience are. If you don’t have a dedicated social media manager and you are managing your own social media, you will need to take charge of content creation and monitoring of your social media feeds. This is no easy task, so ensure you put in the work if you want to get real results.

    Not engaging with your audience: The failure to listen to or engage with your audience in a timely manner can be detrimental to your business. If your followers ask questions, post comments or share positive or negative feedback, you need to respond. While people appreciate you are not awake 24/7, it’s vital to respond to all questions and feedback in a timely manner.

    Provide boring content: Content should be engaging, friendly and interesting. Providing your audience with boring, generic content is only going to send them elsewhere. Your key objective should be to get their attention and to stimulate engagement, and you will never be able to achieve this with boring content. Don’t know what type of content to share or where to find it? Simple; ask your audience!

    Too many mentions and not enough value: If you are constantly promoting your brand without actually engaging with your audience, you might as stop now. While self-promotion is great when you are launching a new product, or promoting a special offer, there needs to be a balance between interesting content and marketing.

    Need some advice? Follow the 80/20 rule: 80% interesting content-engagement and 20% promotion. It’s the first one that will get your audience interested in what you have to say.

    Failing to plan: Some people can make the mistake of believing that because they are on social media, they will go viral. For that to happen, you first need to create a reason for that. You will build your audiences trust through great content and maybe one day, you will go viral.

    By creating a social media calendar where you decide what to post, when and where, you can plan out your social media. Whatever your objectives are; to get more sales, to sell or to increase brand awareness, make sure you plan your content with them in mind. If you don’t set any objectives, how can you possibly measure the results?

    Losing enthusiasm: One of the worst things you can do is to lose enthusiasm after a strong start. Many businesses have high expectations at the beginning, hoping that they will get thousands of followers in a few days or weeks or that their content will become viral overnight. Then, when they see that it doesn’t happen as quickly as they want it to, they lose focus. What businesses don’t realise is that if your enthusiasm fades, the momentum will also fade away. Stay focused with your social media and the results will be worth it!

     

    Are you looking for a new job? Contact us at hello@trapezerecruitment.co.uk and like our Facebook page to receive regular new job alerts.

    Are you an organisation looking for a new recruitment company? Contact us at hello@trapezerecruitment.co.uk.

  8. GDPR Checklist for Businesses

    The General Data Protection Regulation (GDPR) starts on 25th May 2018. Businesses will have to comply with the GDPR requirements, or face the possibility of a fine; up to £20 million pounds or 4% of annual global turnover.

    The regulation gives more rights to individuals, about the way their personal information is used and increases obligations of businesses, to ensure that any personal data they collect has been obtained with agreement from the individual. Some of the current obligations already exist, under the Data Protection Act.

    Here is a basic check list for businesses regarding GDPR:

    • Ensure that they have a lawful basis for collecting and using personal information; such as consent from the individual concerned or a contractual agreement.
    • Provide more information about the collection and processing of personal information upfront and in a more transparent and easily accessible way.
    • Maintain records about all the personal information they hold and how it is collected, stored and used.
    • Appoint a Data Protection Officer within the business or a virtual Data Protection Officer.
    • Respond to requests for rectification within one month or three months for more complex requests.
    • Inform third parties who have received personal data where the data in question needs to be restricted or erased.
    • Immediately stop using personal information for direct marketing where a request for this has been made.
    • Comply with stricter requirements where personal information is held about children.

     

    If you would like any advice or guidance on GDPR for your business, visit The Information Commissioner’s Office (ICO); you can visit their website here.

     

  9. Interview Mistakes; Part Two

    Did you miss part one of this blog last week? You can read it here.

    Never have first impressions mattered more than when being interviewed for a job. It is essential to use this opportunity to showcase your best qualities and ensure that you are memorable for all the right reasons. Nerves do play their part in the interview process and everyone has areas that they could improve upon. However, it is often the most common errors that can mean the difference between getting the job and not getting the job!

    Our advice? Avoid these common interview mistakes:

    Criticising previous employers or colleagues

    Complaining about colleagues and drawing attention to the negative aspects of your previous or current job is a huge no-no! This can give employers the wrong impression about you and could make them question what you would say about them in similar circumstances.

    No matter the reason for you leaving your previous or current employment, always be diplomatic. Instead of highlighting the mistakes of others, emphasise the positive steps you took to overcome them. This shows how proactive you can be.

    Failing to ask questions

    As the interview comes to an end, the interviewer will ask if you have any questions you would like to ask them. Never say no! This is your opportunity to get answers to your queries about the role and the company. Asking a couple of relevant questions shows your interest in the role; ask about any current major projects your team is working on, progression opportunities or where the company sees itself in five years’ time.

    Avoid asking how much paid leave you are entitled to and how soon you can book holidays or if you can work from home. Also avoid asking a question if the answer has already been covered during the interview. Prepare at least four questions; that way you have always got a backup!

    How to succeed at interview

    Try to relax and show your natural personality; the employer will get a much better feel of how you will fit into their team if you do. Take comfort from the fact that if you are being interviewed, the organisation is already impressed with what you have to offer.

    Enthusiasm and a positive attitude go a long way and instantly make a more appealing candidate. Throughout the interview, reiterate your motivation for the role and the company. Employers like forward thinking people, who can commit so talk about the future of the company and your role within it.

    Lastly, observe the basics. It can be easy to underestimate the power of good manners, regular eye contact, a firm handshake or a smile. Be polite to everyone you meet, as you never know who might be on the selection panel!

  10. Interview Mistakes; Part One

    Never have first impressions mattered more than when being interviewed for a job. It is essential to use this opportunity to showcase your best qualities and ensure that you are memorable for all the right reasons. Nerves do play their part in the interview process and everyone has areas that they could improve upon. However, it is often the most common errors that can mean the difference between getting the job and not getting the job!

    Our advice? Avoid these common interview mistakes:

    Arriving unprepared

    Preparation before an interview is crucial to arriving confident and ready to answer the interviewer’s questions. Read up on the company’s background, its place in the market and its competitors, and familiarise yourself with its key team members. Make sure that you fully understand the job role, as failing to do so will make you look uninterested.

    Prepping for an interview can take many forms and research into the organisation is just one of them. Being prepared also means figuring out how you are going to get to your interview, planning your route and factoring in any delays you may encounter. Sometimes delays are unavoidable and if the circumstances are out of your control, they should understand. Take the details of your interview contact with you, so you can let them know if you are going to be delayed.

    Wearing the wrong clothes

    Being well presented is a must, so choose your outfit carefully. Knowing the type of company, you have applied to should give you an idea of the expected dress code. However, if in doubt always go too formal than not formal enough. You need to make sure that you look the part and feel confident.

    The balance of talking too much or not enough

    Learning to get the right balance between talking too much and talking too little can be a challenge. Taking part in practice interviews with family or friends can really help to ensure that you give the right amount of information. It’s important to sell your skills and experience without ‘waffling’.

    When the interviewer asks a question, pause for a couple of seconds, take a breath and gather your thoughts before responding. If you’re talking too much or too fast, you also run the risk of talking over or interrupting the interviewer.

    Employers understand that nerves play a part in the process, so if your mind goes completely blank politely ask for a couple of seconds to gather your thoughts or ask if it’s convenient to come back to the question at the end, once you’ve had some time to think.

     

    Make sure you read Part Two next week!